Uniqlo's New Online Store

Hi everyone! It's been pretty crazy lately. I've been keeping busy with school midterms and starting a job. On top of that, Hurricane Sandy, as most of you may know, wreaked havoc in the East Coast this past week. While I got lucky, lots of others in are suffering in the aftermath. To everyone that's been affected by the Frankenstorm that was Sandy, best of luck, wishing you all well on the road to recovery. Now, onto the actual post...


Uniqlo is like the younger, more stylish and chic out-of-towner cousin of GAP. While for the longest time, GAP has been iconic as a casual wear retailer, as of late, they've been in a slump and sales have been in a downward trend. Their previous attempt to update their image with a new logo hasn't worked either (and rightfully so, that design was awful). So this is where Uniqlo comes in. The Japanese brand is equally affordable as GAP, if not cheaper. And it definitely has a very sharp, casual cool vibe, and their campaigns just look smart. Heck, they ARE smart, because last year when they opened two new stores in Manhattan, they had a ton of guerilla advertising throughout subway stations and on buses in the city. A ton of those ads featured various artists/actors/etc. that really promoted the concept that Uniqlo's style can work for just about anybody.

They just opened a store in San Francisco this past summer in addition to their three huge stores in New York City...And I'll admit it, I definitely got lost in their flagship store on 5th Avenue and because their elevators only go up, it took me a good 10 minutes or so to figure out how to find my way back to the ground levell. In my defense, if you take a look at my photos from my last visit there, you'll understand!



Unfortunately, beyond these four stores in the States, it's been pretty difficult for people here to get their hands on Uniqlo merchandise unless they live on either coast. Luckily, you can now get pretty close to the Uniqlo shopping experience with their new online shop! It just opened recently, and while I don't know too much about their online service, I can definitely vouch for the super great quality of the clothing. Their collaborations (and as I've mentioned before, I looove collaborations) are to die for, the heat-tech clothing line is super comfy, and as for the rest, I'll let the pictures speak for themselves.


Note: I believe online shopping is currently unavailable, all thanks to Sandy *grumble* but I'm sure everything will get situated soon enough. 

Be sure to let me know if you end up ordering something and what you think of your purchases! Any questions about size and fit of the merch, I'm happy to help out with what I know. If you'd like, tweet me @mildlyfree on Twitter or follow me @mildlyfree on Instagram.





photos courtesy of: Uniqlo

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